The real estate-hot spot in Austria is clearly Vienna. But along to the capital the country can propose other interesting markets. Especially companies working in the direction of production, logistics or research may find excellent framework conditions in the Austrian states. Besides they will profit from considerably low prices, apart those in Vienna.
It is a bit complicated to get into states because of the lack of information concerning the market situation, which makes the market non-transparent. For Vienna one will find several providers who professionally deliver market data from office real estate, retail up to hotels and logistic. The rest of Austria remains unnoticed. There are only few companies which analyze market data but those also choose only several subsegments in selected states.
Who really wants something - reaches it and grabs it: meanwhile, the international investors have found out the attractiveness of shopping-centers placed in the state capitals. For example Traisenpark in St. Pölten became a new owner last year- an Australian investor company APN/UKA, the Klagenfurter Südpark was bought by a Dutch company Rodamco and the shares of Lenaupark City in Linz were bought by German Fondshaus Hamburg.
Besides, a raise in the ABA (Austrian Business Agency) Invest, a government-operated consulting firm, shows that establishing foreign organizations in the states also gain more and more importance. Almost the half of the organizations which were supervised by ABA during the company foundation in Austria decided to settle in the states: 28 company foundations were registered in Carinthia, 20 in Lower Austria, 15 in Salzburg, 10 in Upper Austria, 10 in Tyrol, 7 in Burgenland, 3 in Styria and 3 in Vorarlberg.
It is not always enough to reduce the location criteria to rental or purchase price. "For about 20 years at ranking one considered only economic aspects" says Everet Meijers from Technical University Delft, which together with the TU Vienna and Ljubljana University developed a new scientific valuation tool for European medium-sized towns.
"Crucial for the quality of our ranking is the choice of the factors which reflect not only the economic risk perception, but also governance, participation, culture and quality of life." There were investigated about 70 medium-sized towns according to the criteria of economy, people, governance, mobility, environment and living. The goal was to figure out what makes these places so special as a living and business location. Linz, Salzburg, Innsbruck and Graz are the leaders, holding places between 9 and 13.
The management club has verified the location attractiveness of Austrian states on efficiency with the help of regional statistics. The success index is based on collective microeconomic data of Statistic Austria, AMS and WKO, which was also combined with poll numbers of more than 1.300 managers. The results showed that Upper Austria is the most attractive state in Austria, followed by Lower Austria, Vorarlberg and Vienna. Herbert Paierl, the President of the Management Club: "Apparently many states used the good economic situation correctly, what also influenced the positive poll results".
