Together with "Aspern Vienna's Urban Lakeside" and several other companies as Conject or LeitnerLeitner the Vienna Region transformed the fair booth right across the one from host city Munich into the "Austrian Experts Lounge".

The place prooved to be perfect for interesting conversations in a friendly atmosphere as well as for interesting simposia and discussions which were held at the "lounge". Experts were discussing topics as "How can new technologies influence the developing process", "The Vienna Region's potentials" or "aspern - Research location for the future". The talks were able to draw a large crowd to the austrian booth.